The California Smokers’ Helpline DIRECT messaging service is an efficient way for providers to refer their patients for tobacco cessation counseling. This referral method is built into the electronic health record (EHR) and requires no manual entry; it’s automatic! If this option is not of interest, providers can also refer patients by submitting either a web‑based form or a peer-to-peer form through


For more details about programming DIRECT messaging into your EHR system or any questions about the other two referral methods, please contact Carrie Kirby at

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July 2019 Anthem Blue Cross Provider News - California