Education & TrainingHealthKeepers, Inc. | Anthem HealthKeepers Plus Medicaid productsAugust 6, 2025

Support for Virginia Medicaid members during open enrollment

As significant transitions are reached within Virginia Medicaid, your continued support and guidance are more critical than ever. Your expertise will help ensure that Medicaid members make well‑informed choices during the upcoming special open enrollment period.

Key updates in Virginia Medicaid, effective July 1, 2025:

  • Molina to Humana transition: Members currently with Molina will be transitioned to Humana Healthy Horizons of Virginia.
  • New foster care coverage: HealthKeepers, Inc. will exclusively manage the Foster Care Specialty Plan, which benefits foster, former foster, and adoption assistance members.
  • Special open enrollment period: From June 19, 2025, to September 30, 2025, all Medicaid members, including those moved from Molina to Humana, have the flexibility to switch plans. This is the perfect time for your clients to ensure their preferred healthcare services align with their chosen Managed Care Organization (MCO). During this time, all members will have a chance to switch, ensuring seamless access to desired medical services and extra benefits.

HealthKeepers, Inc. has been serving Virginia’s Medicaid members for over 30 years, and we have worked hard to ensure that our enhanced benefits address our members’ health and wellness goals. Members can earn rewards for healthier habits, find community support, and much more. Below are additional benefits:

  • Vision and hearing benefits:
    • One comprehensive eye exam per year
    • Up to $250 annually for glasses or contact lenses
    • Adult hearing exam plus $2,000 for hearing aids and 60 batteries each year
  • Support for mothers and children:
    • Up to $300 in gift cards for essential baby items like diapers and car seats
    • $100 gift card for youth club memberships to encourage active lifestyles
    • $35 Barnes & Noble card for educational children's books
    • $400 annually for period products to support feminine health
  • Connectivity and tools:
    • Free smartphone with unlimited minutes, text, and data to stay connected and informed
  • Wellness and health programs:
    • $120 towards WeightWatchers® to support weight management goals
    • Access to 24/7 physician video visits for convenient healthcare consultations from home
    • $400 healthy grocery gift card to promote nutritious eating, if qualified
    • Comprehensive mental health programs to ensure emotional well‑being
  • Additional benefits:
    • 24 round‑trip non‑medical transportation rides to support daily needs
    • 56 post‑hospital‑stay meals to aid recovery and well‑being
    • $120 in general educational development (GED) testing vouchers to support educational advancement
    • Access to vital health tools such as two items from the Healthy Lifestyle Aids catalog (for example, blood pressure cuff, and scale)
    • Choose one item from the Asthma/COPD catalog to manage respiratory health
    • $400 annually for over‑the‑counter supplies, facilitating better health management
    • $100 for employment support, bolstering career opportunities and advancement

Please note that some benefits may have limitations, and all benefits are based on eligibility criteria. A complete list of extra benefits, including exclusions and limitations, can be found in the member handbook.

How you can help

Your role in educating and empowering Medicaid members can help ensure they fully leverage the exceptional benefits and outstanding care provider network offered by HealthKeepers, Inc. during this special open enrollment period. We ask for your support in sharing this information with your clients and patients. Together, we can assist Virginia Medicaid members in choosing the best plan to meet their needs and help them gain access to comprehensive benefits.

How members can switch plans

Members can also call 800‑901‑0020 (TTY 711) for additional information or visit https://www.anthem.com/va/medicaid/eligibility-and-enrollment?cmp=EM-MKTCOMM-MEMAQ-PCP-HKP-VA.

Thank you for your unwavering partnership and dedication to improving the health and well‑being of Virginia’s Medicaid members.

HealthKeepers, Inc. is an independent licensee of the Blue Cross Blue Shield Association. Anthem HealthKeepers Plus, offered by HealthKeepers, Inc., is a health plan that contracts with the Virginia Department of Medical Assistance Services to provide Medicaid benefits to enrollees. Anthem is a registered trademark of Anthem Insurance Companies, Inc.

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PUBLICATIONS: September 2025 Provider Newsletter