As of January 1, Anthem’s offering SmartShopper, a new program that lets our members shop for cost-efficient health care.


SmartShopper is a full-service incentive and engagement program that encourages members to shop for health care like an expert. Our members can earn a cash reward* when they shop online or by phone for better-value medical services.


How SmartShopper works:

  1. A member’s doctor recommends a medical service.
  2. The member logs on to SmartShopper, or calls us, to find lower-cost, high-quality options in their area.
  3. They have the procedure at the preferred location.
  4. Once the procedure is complete and the claim is paid, a reward check is mailed to the member.

SmartShopper makes it easier than ever for Anthem members to find cost-effective care with its high-tech digital platform and high-touch member services. For more information visit


*Reward payments may be taxable.

Featured In:
December 2018 BCBSGa Provider Newsletter